This new survey by Ipsos for the EVBox among 4,000 potential or proven electric vehicle drivers in France, Germany, the Netherlands and the United Kingdom is a comparative refresh of the survey conducted in 2020. Two years later, similarities and improvements were observed. .
5 points to check
Responding to the request of our member EVBox, Ipsos sought answers to 5 questions: Who are the current and potential drivers of electric cars? What environmental considerations drive potential or proven users? What barriers do they pose that prevent people from enjoying electromobility? What is the current status of fast charging in Europe? How have these 4 points evolved in 2 years after the first study of 2020 that included Belgium and Norway?
The Ipsos institute has already noticed that the profiles of electromobilists have changed. Electric cars are becoming less and less of a choice for pioneers and enthusiasts of new technologies. Drivers are increasingly closer to the general population.
This requires manufacturers and other relevant companies to tailor their communications to individuals and professionals. But also to expand the charging tools available outside the home. For example, at work. But also in terms of high-power chargers.
Sharp increase in electromobilists in 2 years
According to the figures provided by this mobility barometer, the penetration of electromobilists ranged from 4% to 8% in France, from 2% to 8% in Germany, from 6% to 11% in the Netherlands, and from 6% in the UK. increased from 4 to 7%. Current EV drivers are predominantly male (80%), highly qualified (52%), working full-time (72%), and relatively well-distributed by age (64%). 18-34 (36%), 35-54 (30%), and over 55 (34%).
Potential EV users tend to be more concentrated in the middle group (35%), with a better male/female distribution (53% vs 47%) and a less elite education level. For example, the “poorly educated” bracket goes from 10% to 21%. They become single more easily.
The share of active electromobilists is gradually being gnawed at by the unemployed, stay-at-home parents and students. So what fell from 72% to 63%? Regarding the male/female distribution, France is a much better student (40/60) than the Netherlands (26/74) for proven EV drivers.
Drivers affected by global warming
Overall, current (72%) and potential (77%) EV drivers are more concerned about global warming than the general population (64%). This is even more evident in France: 82% of existing electromobilists, 78% under construction and for 70% of the population.
However, this guilt seems to have lessened compared to 2020. Among regular EV users overall, it drops from 77% to 72%, in France from 83% to 82%, and in the UK very significantly (from 88% to 69%). It shows that future electromobilists still expect governments to adopt environmentally focused policies alongside tax credits. However, these requirements have collapsed somewhat in 2 years due to the health crisis that has undoubtedly reshuffled the cards somewhat.
Connected (64%) or ready (67%) drivers believe companies offering electric mobility should enjoy tax benefits. This is much higher than the level found in the general population (48%). All this is due to the reduction of CO2 emissions that electric mobility will bring. This is also an important point in the decision to buy a new passenger car: up to 83% of proven electromobilists in Germany.
European Green Deal
Approved electromobilists, positively dismissed by the Germans, have a pretty good knowledge of the Green Deal. But unlike potential EV users and the general population, their share is shrinking. Also in Germany, the majority of current and future connected drivers (69 against 28%) believe that by 2030 petrol and diesel vehicles will be completely abandoned. The French are much more skeptical (60%) if they are already using an EV. Future users show more confidence in this.
In the general population, 56% already believe the charging network will improve. This position is even more pronounced among EV users (72%) and ready-to-be (75%). Among the latter, the most convinced (78%) are the French. Smart charging, which makes it possible to better integrate the development of electric vehicles into electric networks, is very popular among electromobilists (70-72%).
Few (66-71%) believe that fossil fuel subsidies should be reduced or removed. But French EV users are the least open to the idea, with a share falling to 59%.
EV and business
More and more potential and current electromobilists want or want to own an electric company car. In the former, the share increased from 31% to 73%, and in the latter from 56% to 71%. The British are the most demanding: 75% and 83%. This is a point that can make an employer a little more attractive to employees (about 60%). The Dutch think the opposite.
Interestingly, only 70% of electromobilists feel that the employer should bear the cost of charging a company’s EV. If this support is preferred with the equipment installed at home, the share drops to 60%.
Overall, more than 80% of connected drivers want companies to provide terminals available to their customers. Among German electromobilists the rate reached 86%, or 3 percentage points higher than the French.
Barriers to the expansion of electric mobility
A situation that has not changed for years, the barriers to the adoption of electric vehicles remain mainly the price of the vehicles (60% for the European panel, 53% for the French), the possibility of recharging (43% overall, 41% in Turkey). France, but 52% in Germany and refueling times (42% overall, 44% in France and 51% in Germany).
About 80% of electric vehicle users will choose electric vehicles again in their next private automobile investment. However, a share that fell 4 points in 2 years. The French were a little more reluctant (74%), whereas 2 years ago they were the most convinced (85%).
The main hurdles generally cited at the time were too high a price (46%, +13 points vs. 2020), too long charging times (45%, +19 points), fears about battery life (43%), and too high is a range. not suitable for driving habits (30%).
In terms of charging, the refresh of the 2020 survey already confirms that most EV drivers (64% overall, down 65.5 percentage points in France) are charging them at home. On the other hand, there is a net decrease in terminal usage in workplaces (from 45% to 34%), highway service stations (43% to 29%), and shopping malls/large department stores (39 to 22). %).
However, new categories were added to the survey that could partially explain the termination. Thus, supermarkets, restaurants, fast food, hotels and sports facilities received 26, 16, 10, 9 and 5% of votes, respectively. Charges for public and commercial parking spaces increased from 24% to 31%.
The 6 main places electric drivers want to charge more of their electric vehicles today: supermarkets (37%), restaurants (30%), hotels (30%), malls and department stores (28%), workplaces (27%), public and commercial parking spaces (26%).
About 4 out of 10 EV drivers do not have any difficulties while charging. There is a sharp drop at this point: from 88% to 41% overall, and from 97% to 39% in France (33%), where 2 reasons are given equally: terminals are out of order and stations are already full. Next comes the charging badge (17%) rejection issue. That means a greater concern for traveling far with the EV.
” Positive sentiment on charging infrastructure for electric cars has declined in almost all countries since 2020, except for German drivers. “ highlights Ipsos. It is only 27% in France compared to 36% 2 years ago. About two-thirds of EV drivers use fast charging at least once a month. However, 1 in 3 electromobilists never takes advantage of this possibility. Also using fast charging” overall a sharp decline since 2020 “Says the voting institute.
Service stations (61%) are the places where high-power chargers are generally used the most. But not France (41%), where shopping malls and department stores (50%) and supermarkets (44%) lead. Connected drivers hope to improve charging at all these sites and other places where they’re used to parking their electric vehicles, albeit just for a race or sightseeing time. Even if it means paying more for energy resources.
Source : EVBox/Ipsos Mobility Barometer 2022