Annual meeting under the sun for hammock


the whole teamhammock At the end of April, he started 7 days of telework under the sun of the Dominican Republic. A week dedicated to further strengthening the corporate culture of the digital marketing agency and developing the employer brand. A look at this journey and visionhammock to create a different working environment.

annual meeting under the sun
Despite the epidemic hammock The agency often takes its team to color in a different destination each winter to review its plans for the past two years.

After several delays to the rhythm of the news, the committee responsible for organizing the trip did not give up and got everyone on the plane as soon as the green light was given on the asphalt. It was important to him to present this trip to the team to thank them for their work throughout the year and to share unforgettable memories together.

If in 2019 hammock He had chosen Costa Rica, this time the team resided in Gaspar Hernández, a small town in the north of the Dominican Republic. Purpose of the trip? Strengthen ties, meet new hires in person as the agency experiences strong growth, offer everyone a stimulating workspace, and accumulate new ideas, especially after months of working from home.

hammock culture
Why would he use all his resources to go on a trip with his crew of twenty? “Because life is beautiful and deserves to be lived with pleasure!” says. Benoit Bedardmedia director and partner.

The trip to the Dominican Republic is, therefore, a reflection of philosophy.hammock. The name of the agency is no accident. When were the founders sophie girouard and Alexandre Theriault-Lachance They chose the working environment they wanted to present to their team.

joined by Benoit Bedard A few years later, the three partners have always agreed on what constitutes the agency’s DNA: presenting the best of digital with a twist of zen. Party along the road.

The desire to make the workplace more enjoyable, even fun, is not trivial. It is part of the new human resources approach that emerged in the 1990s. Many studies have already pointed to the potential for new perspectives and applications in personnel management.

Today, studies prove this and it is clear that hammock: work teams are much more effective when they are involved in joint projects. In addition, millennials and Zs, who will soon be in the majority in the job market, have a completely different vision of their professional life. They want a better environment, more flexibility and great respect for the balance between professional and private life.

But how do you bring these values ​​to life? well, say hammockwhether you work at a desk or a hammock or on the beach everyone is free! The results are there and all talents have the freedom to develop at their own pace. In addition, the telework policy hammock It was already in place before the pandemic. Various departments have become accustomed to organizing themselves accordingly. Everyone is free to organize their schedule as they wish.

Each talent can develop at their own pace and develop their potential as they see fit. Education has a special place. hammockEveryone has a chance to get off the known path and find their way.

Physical and mental health is at the center of priorities and is felt on a daily basis; weekly offered sports activities, access to meditation apps, promotion of internal activities… In short, with these initiatives, players say they are much more productive and armed enough to face weeks that can sometimes be more rhythmic.

Hammock picks the best place to work in Quebec
During its trip to the Dominican Republic, the agency learned that it had earned the #1 spot in Quebec from Great Place to Work Canada in the category of companies with 50 or fewer employees. It’s the ideal context to mark the opportunity and celebrate this great recognition of the culture its founders have worked to develop since 2014.

This award recognizes the investments made in the employer brand and facilitates the mission of human resources to recruit new employees. The awarding of this award demonstrates the work environment and values ​​sought by the majority of employees today. Relying on solid foundations and sticking to one’s ideals is the challenge undertaken (and succeeded?) by managers to build a diverse and high-performing team.

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