Body Shop launches new sustainable store concept in Toulouse

The Body Shop, a symbolic activist brand and certified by B-Corp since 2019, is re-developing its Toulouse boutique on rue du Poids de l’huile with its new concept of responsible boutique called “Activist Maker workshop”.


Face, body and hair care, make-up, charging stations.

Ethical and responsible beauty products inspired by nature.

“Activist Maker workshop”: an interactive shop to fight for a fairer and more beautiful world

With this new concept, The Body Shop invites its customers to test tissues but, above all, to consume them sustainably, taking into account the protection of the planet and the well-being of communities.

Staying true to its commitment to the planet, The Body Shop has opted for sustainable materials such as reclaimed wood and recycled plastic. For the store’s façade, The Body Shop chose zinc, an environmentally friendly material that requires less energy than other elements and can be recycled from old roofs. The stores in this concept highlight the architectural or artistic features of the city they are located in all over the world: For Toulouse, the symbolic pink brick of the city is emphasized in a part of the shop.

a filling station

The Body Shop believes that using refills is an effective solution to limiting waste. Therefore, consumers are encouraged to prefer this alternative to avoid the consumption of disposable packaging. Various hygiene product references are available as substitutes: shower gels, shampoos, conditioners, liquid hand soaps. When the bottle is empty, simply rinse it and bring it back to the store for refilling.

These stations are deployed in all of The Body Shop’s French stores, making it the first beauty brand to offer this solution across the entire network. By changing habits, more than 25 tons of plastic can be saved each year. By choosing to refill, consumers can save up to 32 plastic bottles per year from being thrown away. Good practice for both the planet and the wallet, an average of 76 Euros can be saved per year by switching to refillable bottles*.

Illustrator Servane Ardeois stages Toulouse in the shop

Servane Ardeois graduated with BTS in Space Design and then started designing objects. She deepened her work as an illustrator during a five-month trip to Africa. His creations speak of suspended moments, of softness. The current landscapes are a compilation of the towns and environments he has encountered since childhood. His project with the brand was close to his heart as it evoked issues affecting him such as the environment and reduction of packaging, and therefore he interpreted the message REFILL REUSE REPEAT.

In his Toulouse boutique, Servane produced an acrylic painting on a wooden panel, thus creating a kind of complicity between the Pont de Saint-Pierre of Garonne, Toulouse, and the two public speaking women. She also made a specially designed Tote bag using the panel’s elements and color palette for the opening of The Body Shop’s new boutique.

More sustainable iconic products

In this new concept, we find products that have earned the brand’s reputation but are revisited in a more sustainable way. Among them is the iconic White Musk fragrance, which has become 100% vegan in a brand new design made from 42% recycled glass and without packaging.

But they’re also Vegan-certified body oils that contain at least 95% naturally sourced ingredients and are made from 100% recycled plastic, some of which comes from Fair Trade Partner Plastics for Change in India. Products that reflect the brand’s commitments: respectful to people, animals and the environment.

Activist Corner

The new boutique includes a corner where customers can discover the stable roots of the brand, understand how they can get involved and take a stand. The opening will honor the “Protect Cruelty-Free Cosmetics” campaign, which campaigned for 1 million signatures of the European Citizens Initiative, which is committed to a Europe that is free of animal testing in the cosmetics industry.

a group of activists

The “Activist Maker workshop” team is in the field to support customers in the experience of these new spaces. It offers both expert advice on products and the activities of The Body Shop’s latest campaigns to fight for a fairer and better world.

The Body Shop: a responsible and leading brand in corporate social responsibility (CSR)

Founded by Dame Anita Roddick in Brighton, England in 1976, The Body Shop is a cosmetics brand known for its products inspired by nature and also a pioneer in CSR. Its basic premise is that business can serve good and contribute to social change. Today, The Body Shop operates with more than 3,000 stores in more than 75 countries and offers a range of 800 products that are not tested on animals and are partly from fair trade. Series like Body Butter and White Musk have become iconic.

In 2019, The Body Shop received B-Corp certification, a certification awarded to companies that meet the highest societal and environmental requirements in terms of performance, transparency and accountability to the public. B Corp companies are not just profit driven, they also care about people and the planet. The Body Shop has always run its business with this in mind.

Alongside Aesop and Natura, The Body Shop is part of Natura & Co, a multi-channel cosmetics group committed to creating a positive economic, social and environmental impact.

* Based on 8 products for shower gel, shampoo, conditioner and liquid hand soap purchased per year.

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