Can Rematch monetize amateur sports broadcasts?


Little communication, no advertising, but partnerships were quickly formed with national sports leagues or the major French media. Or how Rematch became a startup”managed to break the market with very few toolsAs 29-year-old Bordelais Pierre Husson, co-founder and director of the company founded in 2017, boasts. After hesitant first steps, everything seems to be going very fast today for the young tenant of the central Unitec incubator. from Bordeaux.

rematch yourself”amateur sports video platform” He highlights the small successes and highlights of the French pitches. On his site, you can appreciate the goals of the Breton derby Saint-Yves – Quimper in football or the most beautiful baskets of a Soyaux – Poitiers in basketball. Foot.”We’ve always seen people filming games on the sidelines. Because despite being at the departmental level, there are very good actions.“emphasizes Pierre Husson, himself an amateur football player.

Jean-Pierre Papin

It is sufficient for one person to shoot a sporting event using the video tool. With a striking movement and a snap of a finger, the system can return to the last fifteen seconds thanks to the buffer memory and broadcast the sequence as a short video excerpt. Everything happens in the Rematch mobile app. It’s a technology that took a little over a year for the team, and especially engineer François Allary, who later developed it to develop. On arrival, images from all over France are received and broadcast automatically. Without the existence of the company on all these grounds.

Five sports initiatives supported by Unitec

After creating Rematch in July 2017, the co-founders launched the product in early 2019. The start was made possible by fundraising, half provided by regional institutions and half by partners. In the foreground is the 1991 Golden Ball Jean-Pierre Papin. Former Girondins player (1996-1998) plays the role of ambassador for Rematch, which has become a real brand. French handball player Alexandra Lacrabère and football player Olivier Giroud have recently become spokespersons. The young shoot is putting everything into these relays to gain visibility very quickly. “We did not put any means in communication“, Pierre Husson reveals.

Four new owners

But partnerships are pouring in. Six national federations now broadcast the content of the Rematch (rugby, handball, basketball, hockey, etc.), as do Eurosport and Bein Sports. Not a commercial link, but an alliance that sheds light on the Bordeaux structure and free content available to stream for the media. Something to shine on but not explaining the startup’s business model.

Currently, two sources of income are used. A “premium” subscription of 19 euros per month for clubs and sports associations. Formula offers them ad space in their team’s video summaries that they can sell to a local sponsor. Next, Rematch builds larger partnerships directly with sponsors who want to associate their image with amateur sport. It may soon offer a similar service for the distribution of content they stream to the media for free. If the target market is promising, at best it will bring economic stability to the venture in 2023. At least this is the goal of the team, which achieved a very primitive turnover of 50,000 euros in 2021.

The goal is to quadruple this by 2022 and expand the twelve-person team to four new hires, eight of whom are on permanent contract. Therefore, Rematch will aim at international development. “In the niche of collaborative light capture system, it targets the highlights [temps forts, ndlr]We are almost alone. There is a market to catch but we must act fast“Knows Pierre Husson.

Half of startups hired in 2021 are hired, according to Unitec