five new watches at (very) reasonable prices

CHOICE – An overview of the latest watchmaking innovations at civilized prices, for a special occasion, but also to accompany others.

according to Japanese time

It’s hard to find a brand that offers a more affordable design than Seiko. But the hardest part lies in keeping up with the myriad of watchmaking innovations, as the Japanese house produces a large number of watches at a steady pace. Measuring 40.8mm, this model has delicious vintage styling and carries an indestructible automatic Caliber 4R35.

Seiko Presage Style 60’S SRPG03J1, 540 €


summer colors

Who hasn’t heard the success story of Daniel Wellington, the brand that has done so much to popularize and distribute fashion watches at affordable prices? The Swedish brand, which has sold 9 million watches worldwide, is back this summer with Endless Summer, three new pastel dial watches from the Iconic Link collection. “Pastel is one of the trends of this season, Olof Nordström, Head of Design for Daniel Wellington explains. These new colored dials add a playful twist to the Iconic Link collection that will definitely brighten up your summer. We all need a little color in our lives this year.” Blush, Mint or Capri… Here are three summer watches made of 36mm diameter steel that can be worn on the beach or in the evening.

Daniel Wellington Iconic Link Capri, €289

Daniel Wellington

secret mind

Inspired by the original all-metal version MW-B5000, the new GMW-B5000MB-1er features a sleek and elegant black suit. The exterior of the case is polished and treated with a black ion plating to give it a matte finish. The “hairline” coating of the raised areas on the sides of the bezel and collar maintains the metallic texture while reducing shine. Finally, the mirror coating adds a glossy shine to the surface of screws, buttons and other details.


This watch is also equipped with standard radio wave reception and Smartphone Link connectivity, allowing the user to use the G-SHOCK Connected app to maintain precise timekeeping and easily manage alarms, universal time and other parameters.

G-SHOCK GMW-B5000MD-1ER, 569 €, only at G-SHOCK Store Paris (Marais) and


pilot spirit

Another Japanese watch giant, Citizen, enriches its Pilote collection with six new models between Chronograph and Trois Aiguilles at very affordable prices. New features that preserve the codes of the collection: a very clear dial, large luminous hands that allow the hour to be read at night, as well as large luminous Arabic numerals.

Citizen, Pilot collection, from 169 €


very special

LIP offers to order the Nautic-Fantôme, a model manufactured in Besançon, designed in partnership with the Ground Special Forces Command. These parts have been sandblasted and darkened so that they do not reflect light. The glass has been treated with a special anti-reflective treatment to make the watch virtually invisible. The abbreviation of these elite units is printed on the dial with a special ink that allows it to appear and disappear depending on the light.


Water resistant to 200 meters, this limited edition Grande Nautic Ski Fantôme is powered by the Miyota 8215 automatic mechanical movement with a 40-hour power reserve. Order now to receive it next September.

LIP Grande Nautic Phantom Kayak, €749