The establishment of the Alpine company in 1955 draws its importance from the sporting background of the boss. Indeed, the youngest Renault dealership in France started racing a Renault 4CV a few years ago. The first race, the Dieppe-Rouen rally, ended with the first victory.
He won his own category by joining the Thousand Miles in 1952. However, he won the Critérium des Alpes, which he considered his best race, in the Alps. When creating his brand, his cars received the name Alpine, referring to this division. It remains to come up with a logo.
A logo from the mountains
To stay true to the Alpine name, Jean Rédélé will give the logo a stylized A associated with the color “Bleu France”. The symbol is symbolic of snow-capped peaks and winding mountain roads.
The first Alpine produced at C&G, the brand’s future competitor, was the Alpine A106. It takes its name from the letter A of Alpine and the Renault 4CV, the first three digits of the car’s mine type that serves as its base. Alpine was born. The 60s will be successful for the A110.
Renault took over the shop
The early 1970s were more complex for the brand. The constraints of standards and safety place more and more weight on the company, which remains a craftsman. This does not prevent Alpine from becoming the European construction champion in the rally. In 1973, it was the world rally championship that was offered to Alpine.
But since 1972 a strike has paralyzed the company, and in 1973 the Renault partner became the majority shareholder. Alpine is integrated into Renault. The end of an era.
A new logo that will mark the years of Renault
A new logo appeared in 1976 to indicate the brand’s new ambitions. The colors of the French flag have emerged and the typical A is now integrated into a silver coin. In 1978, founder Jean Rédélé leaves the company definitively. In the 90s, it was a descent into hell for the brand.
In 1994, this is the last. The last copies of the A610 leave the factory with general indifference. The model will not be changed. Renault, who prepared Spider, is considering upsetting Alpine before giving up the Renault Sport brand. However, in January 2006 a rumor announced that Renault might be reviving the Alpine brand.
Renault boss Carlos Ghosn wants to trust Alpine to develop the group in the premium market. On February 16, 2016, Carlos Ghosn unveiled his next Alpine concept. Marketing of this connotation of the Berlinette A110 has been on the market since 2018. Ironically, Alpine entered F1 in 2021, replacing the Renault Sport brand.
The logo only covers the A and Alpine lettering in a single color blue. An attack that will make the brand known outside of France. The future of Alpine will be electric with a new A110, an electric SUV and an Alpine version of the electric Renault 5.
In recent weeks, Renault has presented the “Alpine Spirit” version of its Austral SUV. It is neither a sporty nor a really different version. The price to be paid to ensure the future of the brand is, in the opinion of many enthusiasts, an unforgivable lack of taste. Alpine continues to be talked about even though it has been almost 70 years since its establishment.