Latest local fashion news

Latest local fashion news

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Eve Dumas

Eve Dumas
Press

ORA workshop

  • Catherine Pelletier-Lauzon, founder of ORA eyewear and workshop, takes her mission as an ethical and ecological company very seriously.

    PHOTO OF DAVID BOILY, THE PRESS

    Catherine Pelletier-Lauzon, founder of ORA eyewear and workshop, takes her mission as an ethical and ecological company very seriously.

  • The ORA workshop is located in Mile End.

    PHOTO OF DAVID BOILY, THE PRESS

    The ORA workshop is located in Mile End.

  • Cotton acetate plates are imported from Italy rather than China.  The color selection is very wide.

    PHOTO OF DAVID BOILY, THE PRESS

    Cotton acetate plates are imported from Italy rather than China. The color selection is very wide.

  • The ties are polished on these trays filled with wooden beads.

    PHOTO OF DAVID BOILY, THE PRESS

    The ties are polished on these trays filled with wooden beads.

  • New ORA frames ($450 all) can accommodate prescription lenses or sunglasses.

    PHOTO OF DAVID BOILY, THE PRESS

    New ORA frames ($450 all) can accommodate prescription lenses or sunglasses.

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see green

Catherine Pelletier Lauzon, owner of ORA eyewear, was disappointed to learn that Look Again, one of the (rare) Canadian manufacturers, was closing its doors. But instead of mourning the weakening of her ethical and ecological boutique concept, the young woman decided to buy back her supplier’s equipment and make her own frames.

“Disappointment turned into opportunity,” the entrepreneur says in an interview at the new workspace. Over the past few weeks we have been able to purchase the first creations from Atelier ORA in Mile End. Between the simpler black frame and the lime green oval, there’s something for every face.

For now, the collection features Look Again models in “different but timeless” styles. The small ORA team had a lot to learn before going into the design. Fortunately, the knowledge transfer arrived with equipment arriving in Montreal in May 2021.

The founder takes us on a tour of the workshop and its “machines”, explaining each of the production steps. The bezel is a field of patience, calculation and precision! We’re trying to decipher the wall-mounted notes and accounts of optician Aurélie Guilhem, but it’s a waste of time.

Catherine Pelletier Lauzon “got into optics” at age 19. She worked in an eyewear store for three years, then she went on a long journey. She accepted the offer of her former employer to open a branch in Montreal instead of pursuing a university education on her return. Seeing the possibility of making his mark on a potentially greener environment, the entrepreneur decided to follow the three-year optics program at Collège Édouard-Montpetit.

From the very beginning, ORA glasses tasked himself with having an ecological and social conscience. None of the glasses sold in the Villeray store are made in China. In the workshop, consumables are also important. The cotton acetate that makes up the frames is purchased from Italy, where the highest quality is found. In Canada, Fellow Earthlings produces its own acetate and recycles its scraps. Prince Edward Island glasses have agreed to recycle their ORA cutouts.

Hélène-Sarah Becotte, Doctor of Applied Mathematics, studied the carbon footprint of Atelier Ora eyeglasses and found that they produce 12 times less greenhouse gases than some online eyewear companies.

Let’s talk price now! ORA bindings are $450. It is more expensive than online eyeglasses, but less expensive than some designer frames whose origins are not really known. “Glasses made in fair working conditions in the middle of Mile End, the author of which you probably know, doesn’t get any more real than this!” We stand for responsible purchasing and slow fashion. We teach our customers how to care for their glasses, automatically put them in the box, clean, adjust, re-polish, repair. Basically a bit like a bike shop! ends the entrepreneur.

Vallier

  • Simon Pelletier-Marcotte is product manager at Vallier.

    PHOTOGRAPH MARCO CAMPANOZZI, PRESS

    Simon Pelletier-Marcotte is product manager at Vallier.

  • The Arendal Cropped Jacket ($189.99) is the perfect one for spring

    PHOTO SUPPLIED BY VALLIER

    The Arendal Cropped Jacket ($189.99) is the perfect sweatshirt for spring.

  • consisting of a Riverdale short-sleeved top ($99.99) and Niagara shorts ($94.95), here

    PHOTO SUPPLIED BY VALLIER

    The Riverdale short-sleeved blouse ($99.99) and Niagara shorts ($94.95) and “dusty rose” set here are a hit from the spring collection.

  • This

    PHOTO SUPPLIED BY VALLIER

    These “men’s” jointed pants are designed to move ($149.99).

  • This sailor top in Vallier (green) comes from a collaboration with Breton brand Armor-Lux.  The two tracks will go on sale on the Altitude Sports website in May.

    PHOTOGRAPH MARCO CAMPANOZZI, PRESS

    This sailor top in Vallier (green) comes from a collaboration with Breton brand Armor-Lux. The two tracks will go on sale on the Altitude Sports website in May.

  • Vallier and Roots Canada is classic after classic!  However, this jacket will not be on the market until the fall of 2022.

    PHOTOGRAPH MARCO CAMPANOZZI, PRESS

    Vallier and Roots Canada is classic after classic! However, this jacket will not be on the market until the fall of 2022.

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Vallier of collections in collaborations

Undoubtedly the quality of its materials, the simplicity and timelessness of its cuts, attention to small details and solid marketing have helped Vallier quickly settle in Quebec. “We are not a brand that follows trends. We make classics,” says Simon Pelletier-Marcotte, the company’s product manager. However, some bow pieces like the Riverdale short-sleeved blouse and Niagara shorts set are on target to be worn. living room at home, outside in the park or on a stylish terrace. The cropped Arendel fleece jacket is also a hit. We won’t want to leave until summer comes. One final proof of talent? “There’s a bit of unisex in this collection,” explains Simon Pelletier-Marcotte, then the “male” and “female” pieces share colors. »

Although the brand mainly dresses the urban outdoor enthusiasts, this spring it also dresses the city people for road bikes. You can buy jerseys, shorts and other pieces designed in partnership with the Castelli brand on the site of Altitude Sports, also Vallier’s parent company. How about a green striped sailor shirt with the Breton brand Armor-Lux? Two pieces from this surprise marriage will be on sale in May. However, it will be necessary to wait until autumn to be able to purchase the jacket, which was made in cooperation with the emblematic Roots Canada.

  • Long sleeve version of the Scrunchie Tee ($220)

    PHOTO FROM LAFAILLE WEBSITE. STUDIO

    Long sleeve version of the Scrunchie Tee ($220)

  • Zeal Tee Cut Tee, $219

    PHOTO FROM LAFAILLE WEBSITE. STUDIO

    Zeal Tee Cut Tee, $219

  • Lafaille Hoodie, $260

    PHOTO FROM LAFAILLE WEBSITE. STUDIO

    Hoodie Lafaille, $260

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in Lafaille euphoria

It was a little unnoticed, but those who know will recognize the Scrunchie t-shirt of Montreal designer Lafaille in the third episode of the new season of the series. euphoria. The idea of ​​wearing a T-shirt to the character of Jules played by Hunter Schafer was the costume designer of the cult youth TV series Heidi Bivens. Although this model is unique and therefore not available, a long sleeve version can still be found on the upcycle king’s site. We also loved the Zeal Tee cut tees, which modestly reveal the upper chest and remind us of when the avant-garde brand Preloved had a store in the metropolis. Benjamin Lafaille, old t-shirt, jeans, etc. he is starting to add something new to his collections to alleviate some of the production difficulties he created from the pieces. “But I still work with verified materials that are ethical and ecological,” he says. For example, we saw his arrival this week. hoodie Lafaille in the online store. A “new” T-shirt will also be released in the coming weeks. After that, we will have to wait until autumn to see the new pieces of the designer who always manages to surprise us.