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Valerie Simard

Valerie Simard
Press

Swarm is a new range of bags from Julie-Anne Ho

Influencer and content creator Julie-Anne Ho’s first fashion brand, Essaim, is timeless and durable bags that are both stylish and casual.

At first thought to be a line of travel accessories, Swarm (a name that evokes travel) entered another orbit when the pandemic hit. Kit and travel bag (wool) remained, but the rest of this first collection consists of bags designed to be useful on a daily basis. The bags in vegan leather made of polyurethane are available in neutral tones in addition to orange for one.

  • Essaim's first collection includes six products: travel bags, jewelery drawers and card holders.

    PHOTO OF DAVID BOILY, THE PRESS

    Essaim’s first collection includes six products: travel bags, jewelery drawers and card holders.

  • Featuring adjustable shoulder straps, pockets and a key ring, Le Quotidien is available in two colours.

    PHOTO OF DAVID BOILY, THE PRESS

    Featuring adjustable shoulder straps, pockets and a key ring, Le Quotidien is available in two colours.

  • Practical card holder for those who regularly switch from one bag to another

    PHOTO OF DAVID BOILY, THE PRESS

    Practical card holder for those who regularly switch from one bag to another

  • La Bourse can be worn over the shoulder or as a clutch.  It is the only model available in orange.

    PHOTO FROM SWARM SITE

    La Bourse can be worn over the shoulder or as a clutch. It is the only model available in orange.

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“It was important to get away from the event. fast fashion “, she says, who studies fashion marketing and is known for her participation in reality TV shows. OD Greece and OD with us. “I don’t want to release more than two collections a year. I wanted to present interesting, minimalist, edgy yes but timeless pieces. So I went with curves and colors that can wear out over time. »

“I realized that fashion doesn’t have to be the trend of the moment, but what you do with it, your way of expressing yourself, is you,” she adds. Today I buy pieces that are much more durable and that I can wear often. »

Julie-Anne Ho explains that Essaim’s products, which are currently available online only, are designed and engineered in Montreal, and that manufacturing expertise is difficult to find in Quebec, so it’s designed in China. For $175 for this collection. A portion of the proceeds will be donated to Let’s Bond, a collective that raises funds for a mental health cause.

Accessories

A jewel avalanche

Anyone who wants to adorn themselves with Quebec jewellery is spoiled for choice, especially this season when several small Quebec companies are launching new collections. Here is an overview.

  • Twenty Compass collaborated with Sarah-Maude Beauchesne for a collection.  The author wanted to present versatile, simple and timeless jewelry.  The Montreal company also opened its first store in Carrefour Laval this week.  Price: Between $50 and $85.

    PHOTO FROM TWENTY COMPASS WEBSITE

    Twenty Compass collaborated with Sarah-Maude Beauchesne for a collection. The author wanted to present versatile, simple and timeless jewelry. The Montreal company also opened its first store in Carrefour Laval this week. Price: Between $50 and $85.

  • Blogger Julie Étienne (Mademoiselle Jules) has recently launched a series of interchangeable jewelry that lets you change up your look with a talisman collection (often colored) and a simple pair of rings.  Holt Renfrew Ogilvy will host the brand's first pop-up store from June 8-20.

    PHOTO PROVIDED BY MADEMOISELLE JULES

    Blogger Julie Étienne (Mademoiselle Jules) has recently launched a series of interchangeable jewelry that lets you change up your look with a talisman collection (often colored) and a simple pair of rings. Holt Renfrew Ogilvy will host the brand’s first pop-up store from June 8-20.

  • Alexandra Gélinas, designer, ceramist and founder of Studio Minéral, spent three months exploring porcelain casting techniques.  From these experiments, a small experimental collection was born, incorporating unique and bold pieces mounted on braided cotton necklaces.  Price: $123.

    PHOTO FROM STUDIO MINERAL SITE

    Alexandra Gélinas, designer, ceramist and founder of Studio Minéral, spent three months exploring porcelain casting techniques. From these experiments, a small experimental collection was born, incorporating unique and bold pieces mounted on braided cotton necklaces. Price: $123.

  • Soha & Co introduced its new summer collection called Sunset.  There are rings, earrings and necklaces that can be easily folded.  This Granby company has a mission to provide quality minimalist jewelry at an affordable price.

    PHOTO FROM SOHA & CO WEBSITE

    Soha & Co introduced its new summer collection called Sunset. There are rings, earrings and necklaces that can be easily folded. This Granby company has a mission to provide quality minimalist jewelry at an affordable price.

  • Montreal-based Ken & Jame's new summer collection is a tribute to the beauty of the ocean.  Mother-of-pearl includes rings, talismans, rings, chains and bracelets that reflect the wonders of the sea. Ken & Jame relies on the talisman box that allows for the personalization of jewelry.

    PHOTO PROVIDED BY KEN & JAME

    Montreal-based Ken & Jame’s new summer collection is a tribute to the beauty of the ocean. mother of pearl includes rings, talismans, rings, chains and bracelets that reflect the wonders of the sea. Ken & Jame relies on the talisman box that allows jewelry to be personalized.

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  • The Charlotte top is available in sizes small (000X) to 4X.

    PHOTO PROVIDED BY LACHAPELLE ATELIER

    The Charlotte top is available in sizes small (000X) to 4X.

  • Lolo dress is returning in three colors.

    PHOTO PROVIDED BY LACHAPELLE ATELIER

    Lolo dress is returning in three colors.

  • Cami top can be worn alone or in layers.

    PHOTO PROVIDED BY LACHAPELLE ATELIER

    Cami top can be worn alone or in layers.

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New collection

The Lachapelle workshop is even more inclusive

Lachapelle atelier is adding two new sizes, small and medium, to its clothing line to get closer to its mission of being an inclusive brand with pieces for every body type. Founded by Viviane Lachapelle, the brand still continues its primary mission of meeting the needs of plus size women (up to 4X). Lachapelle workshop introduced its new collection last month, Fivecolorful, minimal and versatile dresses, petticoats, skirts and tops.

  • The Taylor jersey features a built-in bra and a lace-up back for maximum support ($120).

    PHOTO PROVIDED BY BYRON BAY

    The Taylor jersey features a built-in bra and a lace-up back for maximum support ($120).

  • Fuchsia color is also available.

    PHOTO PROVIDED BY BYRON BAY

    Fuchsia color is also available.

  • Ellie Top with Grace High Waisted Bottom ($90) ($65)

    PHOTO PROVIDED BY BYRON BAY

    Ellie Top with Grace High Waisted Bottom ($90) ($65)

  • Polka Dot Rebecca wrap dress ($110)

    PHOTO PROVIDED BY BYRON BAY

    Polka Dot Rebecca wrap dress ($110)

  • Sarah adjustable tank top ($60) with Emma slit pants ($90)

    PHOTO PROVIDED BY BYRON BAY

    Sarah adjustable tank top ($60) with Emma slit pants ($90)

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summer fashion

Simple and flashy swimsuits

A new Quebec brand is entering the world of high-end swimwear. Founded by Amélie Marcoux, who has 20 years of experience in the fashion industry, Byron Bay says it offers women’s swimwear and home wear that is both flattering and functional. One- or two-piece swimsuits are usually adjustable and can be worn in different ways. It’s made from at least 80% recycled nylon and designed in Montreal (but made in Asia) in sizes 4 through 14. Byron Bay also sells home wear that can be worn day or night, with or without a swimsuit!