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Vonhguard: Quebec-style urban fashion
In a fashion industry dominated by logos, above all, they want to prove themselves with their style. Vonhguard, which recently won an award for excellence given by Black Designers of Canada, is making its mark, especially in Quebec, where its creators were founded.
Vonhguard, a name inspired by the old French word for “pioneer” for avant-garde, came to light in 2018 with the release of simple pieces like T-shirts and hoodies. Now in their fourth collection, the trio behind Vonhguard offer slightly more intricate and diverse pieces that continue to be a staple of street fashion. “Initially we thought we would innovate in our designs. Today we focus more on visuals. »
Nelson Nzohabonimana, Elvis M. Berwa and Stephen Igiraneza have known each other since childhood. Originally from Burundi, Rwanda and the Republic of the Congo respectively, they met at the age of 4, shortly after their parents arrived in Quebec. Always driven by art, they turned to fashion to express their creativity.
“We dressed up. street wearNelson Nzohabonimana, co-founder of Vonhguard, says the idea for self-expression through clothing came next. We did not find ourselves in the clothes we wanted to wear. »
With Vonhguard, they wanted to break away from the “logomania” that characterizes urban fashion brands and present clothes that are known for their style and aesthetics above all else.
The logo, which was more present initially to make the brand known, is therefore more discreet in the spring collection, which launches in mid-February. There’s a fleece hoodie, jogging pants, a fleece, and a transition jacket. Nelson Nzohabonimana said, “We are very proud to present a coat. This is a technical challenge. It’s not easy and it’s pretty expensive to make locally. »
Patronizing, cutting, printing and assembling part: Vonhguard products are produced in their workshop on rue Saint-Vallier under the supervision of production manager Faustin Bibo. “Producing locally is really a plus,” Nelson says. We’ve been doing it for the past year. It’s always good to have a visual of what’s being done, which isn’t possible when you outsource abroad. The more local the production, the more sensitive it will be. For this reason, the number of pieces presented in each collection is limited.
To highlight them, they surrounded themselves with seven models from various origins. “They are friends from Quebec City and from different ethnic groups. There are Quebecs, people from the Maghreb, others from Eastern Europe, others from sub-Saharan Africa. It is a representation of the world around us. It’s a really good start.”
For now, collections are at a rate of two per year. But a capsule collectible cards are in the cards, the profits of which can be used to encourage artistic practice among young people.
Marie-Eve Lecavalier in Paris
Designer Marie-Ève Lecavalier returns to Paris Fashion Week this week to showcase her new Fall/Winter 2022-2023 ready-to-wear collection. Last September, she became the first Canadian woman to attend this prestigious event that brings together the biggest fashion brands on the planet. His presentation of “Madeleine” took place on Thursday at the Palais de Tokyo. The pieces on display reflect Lecavalier’s beloved handmade and upcycling, highlighting the original leather weaving technique he developed. Woolen knitting and denim are also included in this collection, which aims to be a “reinterpretation of French-Canadian codes, American stereotypes and basic elements of workwear aesthetics”. The designer is accompanied by Romane Poulin, an intern and undergraduate student in management and fashion design at ESG UQAM in Paris.
The naive art of Julia GR at Eve Gravel
Montreal designer Eve Gravel kicks off summer with the launch of her latest collaboration. For the spring-summer collection, he worked with illustrator Julia GR to create floral motifs that adorn the many pieces on offer: jumpsuits, skirts, dresses, shirts, shorts and puff sleeve tops. The naive and colorful style of the artist, who regularly approaches nature and femininity in her works, is blended with the plain and elegant cuts of Eve Gravel’s creations. Currently available for pre-order, this collection also includes checked pieces and a few pieces in soft solid colours.
Second hand clothes in the mall
Secondhand clothing is making its way into shopping malls with Street Market Boutique, a traveling secondhand clothing market in Toronto. The store offers clothing called “”, usually through events held on the premises of shopping malls. nostalgic With a history of more than 20 years and with a certain “historical” value and others called “sustainable”, it is newer and at the same time more affordable and oriented to a second life. After visiting Alexis Nihon and Rockland Center in recent weeks, Street Market Boutique will be at Mail Champlain in Brossard on March 12 and 13. “Cominar’s shopping centers are evolving and the events of the past two years have served as a catalyst to bring change faster,” Sébastien Dubois, Vice President of Leasing – Retail, owner of Cominar, said in a press release. shopping malls. We are always looking for new ideas and sustainable business models because we want to offer our visitors an experience that suits their consumption habits and changing needs. »
Awards and scholarships
Pilote & Filles scholarships after work wear
After producing colorful workwear and accessories for women, Pilote & Filles launched a scholarship program for those learning the traditionally male profession. This program, run in collaboration with women’s organizations, has returned for the third year in five regions of Quebec. The grand prize consists of a $4,000 bag containing all the clothing from Pilote & Filles, a brand co-founded by comedian Marie-Lise Pilote. Five regional scholarships will also be offered by entrepreneurs and institutions from participating regions. Those who want to apply can apply until 20 March. Prizes will be awarded during a virtual event on May 19.