Local governments face the transformation of sport


Yes, sport is a real weight in the economy. According to a study conducted in 2020 by the research department of the BPCE banking group, its total weight will be 90.9 billion euros (adding the budget of sports associations to the turnover of sports companies). In his new work entitled “local governments, the first financiers of sports”The BPCE Observatory this time focused on public funding of sport, emphasizing the decisive role of local governments. Each year, their contribution is 12.5 billion Euros, almost double the budget of the Paris 2024 Olympic Games. This represents 60% of all public support, which is estimated at € 20 billion – the latter includes, for example, the budget of the Ministry of Sport (€ 1 billion) and the salaries of sports teachers (€ 5.5 billion).

Municipalities owning 73% of French sports equipment

Municipalities carry out primarily sports activities with €8 billion, the second expenditure item after education, compared to €3.1 billion allocated by inter-municipal authorities, with the remaining €1.4 billion coming from departments and regions. To the credit of the municipalities: support for sports associations (360,000 in France) and professional clubs, management and organization of sports events, relations with the school world or equipment management. They also own 73% of the 318,000 listed sports facilities in France.

“We have observed that a construction and renovation work has been carried out for 25 years.Highlights Alain Tourdjman, research director of the BPCE group. More than 50% of existing equipment has been commissioned or refurbished since 1995. However, there is much more to be done. One-third were built and not rehabilitated before 1985, i.e. approximately 1,800 swimming pools, 12,000 gyms and 5,000 multi-purpose halls”. In 2009, the Court of Auditors estimated the amount needed to renew France’s sporting heritage at €21 billion – €6 billion to standardize and €15 billion to adapt equipment to the new expectations of practitioners. It’s a figure that’s definitely growing thirteen years later.

“The expectations of practitioners are changing, their priority is now well-being sports rather than performance sports. They want flexibility and are increasingly interested in a home-connected app.”

Cyril Cloup, Director of the National Association of Elected Officials for Sport (ANDES)

For Cyril Cloup, director of the National Association of Elected Officials for Sport (ANDES), local officials who own most of the facilities, so “Hold the keys to the future of sport in France”. “Inevitable problems such as climate are before us; We must anticipate and accelerate the energy transformation of gyms in advance. » Alain Tourdjman rightly recalls that more than a quarter of the equipment heated in France was heated by gas.

And the (other) difficulties are many. “Elected officials approve of a change in sports practice.It points to Alain Tourdjman. Practitioners’ expectations are changing, their priorities are now shifting to health sports rather than performance sports. They want flexibility and are increasingly drawn to a home-connected app. » Union Sport & Cycle General Delegate Virgile Caillet confirms this overall shift in sports consumption. “The French went to municipal facilities or associations, some now prefer to study outdoors or in private rooms. The sports offer should be re-adjusted to current uses. »

€ 250 million to strengthen the place of sport in the regions

Last September, President Emmanuel Macron promised a plan to create 5,000 sports equipment manufacturers in France with the aim of holding the Olympic and Paralympic Games in Paris in 2024. Around € 250 million will be spent over the next two years to strengthen the place of sport in the land. And this plan wants to prioritize the creation of multi-sports courts, dojos, 3×3 basketball courts, padel courts or skate parks, rather than funding large stadiums or swimming pools.

A survey of the expectations and needs of sports stakeholders in France commissioned by the National Sports Agency (ANS), ANDES, CNOSF, the French Paralympics and Sports Committee and Union Sport et Cycle will be announced early next May. The sports revolution seems to continue.