MyCoach TV, the new paid app for sports personalities’ workouts

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About ten days ago, the French company MyCoach introduced its new MyCoach TV platform. Thirty champions, including Hugo Lloris, “2.0. »

Since the prisons, sports apps have increasingly become a “solitary” practice away from home.

With MyCoach TV, the Nice company already well established in the landscape to accompany the novice and regular athlete in his learning and sports practice. A new service that enriches the company’s offering. “MyCoach TV is a two-year development and an investment of 2 million euros” Explains Cédric Messina, Founder of MyCoach. ” It was time to take a step. For nearly 10 years we have established ourselves on the BtoB market and gained real legitimacy. MyCoach is a partner of one of the three federations and owns 30% of professional clubs in all sports. This decade has shown us how content and information sharing dominate the solutions we develop and produce for use. It made sense to us to expand our target with structural changes in sports practice. MyCoach TV is ultimately a continuation of all our BtoB services. It goes even further towards the democratization of practice. »

“MyCoach TV is a two-year development and an investment of 2 million euros”

as well as the captain of the French football team Hugo LlorisNice, like the MyCoach company and its founder Cédric Messina, other sports personalities are already on the platform Camille Lacourt, Earvin Ngapeth, Cléôpatre Darleux, Pauline Ado, Romain Ntamack, Raymond Domenech and even Olympique Lyonnais. “We established income sharing with the athletes” Explains the founder of MyCoach. Our goal is to be an educational sports content platform to support sports practice with the 2024 Olympics. »

Regarding odds, MyCoach TV offers 2 formulas Unlimited subscription €49/year (MyCoach Prime) and subscription €14.99/year per athlete. “MyCoach TV is aimed at a broad audience with its technical content and hands-on sessions. Available on web, mobile and tablet. We have combined free and paid content, the user can specifically buy an athlete or specialist’s course of about 50 capsules » Adds Cédric Messina.

MyCoach TV to quickly promote its new offer Set. Paid access to the platform will be available to sports subscribers daily until December 31, 2021. On the other hand, MyCoach will offer its new subscribers the opportunity to subscribe. Set Get a 70% discount for 3 months, ie €3.59/month after €11.99/month. “The development of our digital platform allows us to offer new formats and editorial content through L’Equipe Explore, as well as offering new services to our subscribers. Today it is 335,000 and we have to offer them more additional, new and original services than ever before. » comments Laurent Prud’homme, managing director of the L’Équipe group, in the press release.

Founded in 2011, MyCoach has raised a total of 9.8 million Euros works with many sports institutions, professional clubs and amateur clubs. The “MyCoach Sport” service offers the sports movement in particular the opportunity to digitize their daily lives.