New data released by Conviva shows double-digit growth in worldwide streaming; Smart TVs are growing fast as streaming runs linearly on the big screen


FOSTER CITY, California–(BUSINESSWIRE)–Global streaming grew 10% globally, with continued growth, particularly in mature markets such as North America (5%) and Europe (9%), according to Conviva’s latest Release Status report. Stream analytics analytics platform for streaming media.

“Despite the recent news about the decline in Netflix subscriber numbers, streaming continues to grow worldwide and covers an ever-growing array of platforms with unique and original content,” said Keith Zubchevich, President and CEO of Conviva. “In established markets like the US and Europe, viewers are moving from small devices to smart TVs, laying the groundwork for streaming that could surpass linear TV on the big screen. »

Conviva’s Q1 2022 report reveals that large screens (including connected TVs, smart TVs, and game consoles) continue to be the preferred streaming devices, accounting for 77% of all minutes posted globally in Q1 2022. put it. TV viewing time increased by 34%, while desktop and game consoles saw a 15% decrease from the first quarter of 2021. Views on connected TVs fell slightly again this quarter, down 1% year-on-year. In the Connected TV category, Roku holds the largest share (31%) in terms of watch time, followed by Amazon Fire with 16%.

In terms of real-minute streaming, Android TV was the biggest growth leader on all big screens, up 78%. In another win for smart TVs, LG TV, Samsung TV and Vizio TV also posted double-digit growth (around 20%).

Quality improvement with one exception

Globally, significant improvements were made in bitrate and image quality (17.3% improvement), buffering (almost 1% reduction) and frame failures, video initialization (17.6% decrease). The start time of videos was the only qualitative factor with a negative rating as it started to increase in all regions, up 30% globally. Viewers in Africa waited the longest (8 seconds), while viewers in Europe had the fastest start-up time, with an average of 4 seconds.

In Q4 2021 the broadcast industry experienced ad delays and buffering increased, but broadcast advertising rebounded well in Q1 2022. Ad impressions increased 18% and ad initiatives 14%, thanks in part to major live sporting events like the Super Bowl. March Madness tournament and Winter Olympics.

TikTok ranks top for sports leagues

Streaming on social platforms continues to be an important way for sports leagues to attract fans, and according to Conviva, TikTok was the only platform to increase streaming viewership share for every measured sports league. The German Football Championship (Bundesliga), Italian Football Championship (Serie A) and English Football Championship (Premier League) are the events where video streams on TikTok increase the most viewership share (6% each). The National Football League converges with 4% annual growth on TikTok. In fact, two Super Bowl teams – the Rams and the Bengals – gained over 100,000 TikTok followers in a single day (days 13-14).


Conviva’s data is primarily collected using proprietary sensor technology that helps analyze the global footprint of more than 500 million unique viewers who watch 200 billion streams per year in approximately 4 billion applications delivered to devices. Integrated directly into video streaming apps, the sensor measures content and ads to analyze nearly three trillion transactions per day for its customers in real time. In the State of Flow report, Q1 2022 data year-over-year compared to Q1 2021 is normalized by Conviva’s customer base. Social media data collects data from more than 2,800 accounts, more than 1.8 million posts and more than 10 billion views on Facebook, Instagram, Twitter and YouTube as of the first quarter of 2022. Social data for professional sports leagues were collected from individual sports league ranking lists. 262 individual team accounts with over 5 billion views across all platforms in Q1 2022.

About Conviva

Conviva enables broadcast companies to take action after just a few seconds of watching, so their business stays ahead of the competition. Conviva’s Continuous Measurement Analytics Platform provides comprehensive, consistent, count-level metrics through real-time, large-scale server-side login. Our 58 patented platform enables marketers, advertisers, technical operators, engineering and customer service teams to build, monetize and retain their audiences using a unique sensing and data pipeline. Conviva is dedicated to supporting brands like DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV, TED and WarnerMedia that drive the incredible opportunity that streaming media represents. Today, our platform processes approximately 3 trillion streaming data events per day and supports more than 500 million unique viewers who watch 200 billion streams annually and are streamed to devices through 4 billion apps. Conviva enables digital businesses of all sizes to deliver better streams for every stream, every screen, every second. Visit for more information.

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