TORONTO, June 22, 2022 /CNW/ – The Ontario Lottery and Gaming Corporation (OLG) and the National Basketball Association (NBA) celebrate the 2022 NBA Draft presented by State Farm by announcing that OLG’s PROLINE sportsbook guide is now an official NBA partner. Ontario. For the first time, PROLINE players will be able to bet on the NBA Draft, which will be broadcast on Sportsnet and TSN on Thursday, June 23 at 20:00.
By The new multi-year deal, OLG and NBA will also create unique experiences across OLG’s online sports betting directory PROLINE+ and in-store PROLINE products available at nearly 10,000 retail locations across Ontario.
This latest partnership builds on the relationship between the two organizations, bringing together two brands, including NBA Winner’s Corner, presented by OLG, and the co-created NBA Films for Fans, which over the years has led to the creation of exclusive experiences for basketball fans. with OLG.
“Continuing our partnership with an organization like the NBA will help OLG ignite the excitement of basketball fans and create new opportunities for them in PROLINE+ and PROLINE stores,” he said. Dave Pridmore, Chief Digital and Strategy Officer, OLG. We are excited to offer bets on the NBA Draft for the first time as we bring our players even closer to the sport with exclusive content and games. »
“This expanded partnership is the latest example of our highly valued long-term relationship with OLG.” Kuljeet Sindhar, NBA vice president of international games and data. We are excited to continue working with OLG to deliver innovative fan experiences in this new era of sports betting in Ontario. »
As part of the agreement, OLG will continue to use NBA betting data, incorporate official league brands and logos into selected products, and work with the NBA to create interactive and diverse content on basketball for its sports betting, lottery and online customers. game product lines.
OLG has PlaySmart, a globally recognized responsible gaming program that provides online tools and educational materials to help gamers adopt positive gaming behaviors based on their preferences and needs.
About PROLINE and PROLINE+
100% of profits from PROLINE and PROLINE+ are reinvested in the province to improve the quality of life for all Ontario residents. When you play on PROLINE and PROLINE+, you play for Ontario.
You must be 18 or older to play at lottery dealers in the PROLINE store, and 19 or older to sign up for PROLINE+ and play online.
OLG is a trusted source for world-class gaming entertainment for Ontario residents.
OLG is a Crown agency that helps build a better Ontario by delivering great entertainment experiences to our customers. Acting in a socially responsible manner, OLG operates and manages traditional gaming establishments, the sale of state lottery games, online games, and the supply of bingo and other electronic gaming products to charitable gaming centers. OLG also helps support the horse racing industry. Since 1975, OLG has provided approximately $55 billion to residents and the Province of Ontario to support key government priorities such as healthcare, problem gambling treatment and prevention, and amateur athletes. Each year, revenue from OLG operations is also used to support host communities, Ontario First Nations, lottery retailers and local charities across the state..
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About the NBA
The National Basketball Association (NBA) is a global sports and media company with a mission to inspire and connect people everywhere with the power of basketball. Built around five professional leagues (NBA, WNBA, NBA G League, NBA 2K League and Basketball African League), the NBA has a global presence with games and events broadcast in more than 50 languages in 215 countries and territories, and products sold in more than 200 countries and territories on seven continents. At the start of the 2021-22 season, the NBA broke a record with 121 international players from 40 countries. NBA digital products include NBA TV, NBA.com, the NBA app, and NBA League Pass. The NBA has created one of the largest social communities in the world, with 2.1 billion likes and followers across league, team and player platforms. With the NBA Cares program, the league addresses key social issues by partnering with internationally recognized youth advocacy organizations that support education, families, and youth development rather than health-related causes.
For more information: INFORMATION: MEDIA RELATIONS, OLG, 1-888-946-6716; NBA, Ashton Lawrence, [email protected]416-788-6004