Pininfarina in turn enters the NFT trend


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New World…

Piedmontese design house developed in collaboration with luxury NFT experts 1/1 and musician Sasha Sirota, a series of five artworks called Non-Fungible Token, inspired by original sketches of the unique example of the Ferrari Modulo. These will be auctioned in an online session by RM Sotheby’s May 24-26.

Each NFT contains a number of artistic and experimental components. Each will present the concept car in a unique context and in a specific historical setting. Fifty years were chosen as the characteristic scenario for each: it spans from the 70s to 2020. An artistic video animation with never-before-seen soundtracks will give each digital party presented an additional special identity.

All NFTs will also include original content such as sketches of designs and exclusive real-world experiences (including a special tour of the company museum where President Paolo Pininfarina acts as a “guide”). There will also be private sessions with the design team. Additionally, NFT buyers will be able to receive a unique Metaverse digital copy of the car. Finally, owners will be honored with framed physical drawings of the concept car for each NFT package.

“We are proud that our first NFT collection is dedicated to breathing new life into Modulo,” said Paolo Pininfarina, Group President. Designed in 1970, the concept car is a manifestation of Pininfarina’s vision: beauty and innovation to design the future.

“We enter the world of NFT with the intention to explore its limits and opportunities”, Silvio Angori, CEO of Pininfarina. “The Metaverse is an area where we can make significant contributions as producers of cutting-edge creativity for 90 years. Our massive creative archive, our ability to envision the future of design using cutting-edge technologies, opens up new avenues for the economic development of our brand.

rolling circle

The style of this car, characterized by two overlapping shells, was defined as: “The search for pure form in deliberate geometry”. This The Ferrari Modulo, whose full name is the Ferrari 512 S Pininfarina Modulo, was a 1970 concept car born as a unique piece. This magnificent creature has discovered new ways of expressive style and architecture. The Alfa Romeo Carabo was in the futuristic movement of the time, characterized by the angular and discreet lines also found in the Lancia Stratos Zero and Maserati Boomerang concepts.

The Modulo was powered by a 557-hp 5-liter V12 60° engine from Scuderia Ferrari’s Ferrari 512 S sports prototype, powering an estimated top speed of 354 km/h and 0 to 100 km/h in 3.1 seconds. Access to the Ferrari Modulo’s passenger compartment is not through traditional doors, but through the roof opening, which slides forward to allow you to take your seat in two.

Its official presentation took place at the Geneva Motor Show, where everyone was speechless. The response to the Italian pavilion at the Osaka Expo was similar in its debut year. After all, the Modulo looked like a car from outer space. Modulo also served as ambassador for Italian style in Mexico City in 1971, winning more than twenty awards.

Modulo was purchased in 2014 by American collector James Glickenhaus, who is known for his prototypes entering the WEC and has it restored. The model is signed by Paolo Martin, who developed its features from the beautiful 512 S, one of the most fascinating sports cars of all time, the great rival of the Ford GT40 at Le Mans.

to summarize

Pininfarina will be auctioning 5 NFTs (Unpredictable coins) created around the memory of the 1970 Ferrari Modulo concept car, a true rolling circle. The famous studio, which is a full-fledged manufacturer with the Battista hypercar, joins other prestigious brands in this trend.

Nicolas Anderbegani