PSG announces new flagship store in the heart of New York


PSG is well on its way to becoming one of the biggest brands in global sports, thanks to unparalleled expansion in North America. Ten years after his first tour of the United States, PSG opens its first flagship store on the East Coast, on 5th Avenue in the heart of New York. This is the first official store of a foreign sports club in the Big Apple.

A new stage in PSG’s international development

The opening is part of the Club’s innovative global merchandising partnership with Fanatics, announced in 2020, and will see retail giant Lids partner in opening and operating the store. Lids and PSG will make the grand opening of the store on Friday, March 18, 2022.

This is a new step in Paris Saint-Germain’s international development, following the successful opening of its first American store in Los Angeles a year ago.

this Paris Saint-Germain’s official store in New York will be the club’s largest store outside of France. It will join the Club’s international distribution network, which currently has three stores in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea, and two in Doha, Qatar.

What will we find in the New York store?

The new store will offer a wide selection of jerseys, hats and accessories. All Nike and Jordan clothing, Unique collaborations, fashion collections and Paris Saint-Germain designs inspired by New York City are available exclusively on this new site.

Also, several collections for example custom jerseys, signed or unsignedand other products will also be on sale.

To celebrate the opening, Paris Saint-Germain and New York-based boutique design studio Fly Nowhere launched an innovative and successful venture. collaboratively developing special projects and derivative products. Co-branded products will be inspired by local designs. These products will only be available in stores flagship Club in New York and Paris

The evolution of the Paris Saint-Germain brand over the last 10 years is truly unique: Fabien Allegre.

The club is constantly pushing new boundaries and we are delighted to reunite with our partners at Lids to expand its global presence in an important international market and assist Paris Saint-Germain on its journey to become one of the world’s leading sports clubs. one of the most culturally relevant brands in the world“Zohar Ravid, senior vice president and head of international development at Fanatics, said.

The development of the Paris Saint-Germain brand over the last 10 years is truly unique. Being the first sports team to open an official store in New York is an important step in the Club becoming one of the biggest sports brands in the world.‘, said Fabien Allègre, brand director of Paris Saint-Germain.

PSG is very powerful on social networks

The club is currently the fourth largest sports club in the world on social media, and our fan base is growing exponentially around the world and especially in the United States. More than 160 million fans follow our team every day. New York is the pinnacle of this growth. We look forward to Paris Saint-Germain supporters around the world to experience the event of this new store and to be a part of the unique Paris Saint-Germain project.“Adds Fabien Allègre.