The Shopify platform helps merchants manage their online business and host stores for millions of merchants. Shopify has rolled out several new features, including NFT management, B2B commerce, and more.
Shopify introduces new features
The Shopify e-commerce solution rolled out a number of features and updates called Shopify Editions. In fact, it is a wholesale B2B platform that allows merchants to manage their B2C and B2B business in a single interface.
The launch of this six-month showcase took six months of work and resulted in over 100 new vehicles. Despite the rapid development cycle, these changes represent a significant expansion of the Shopify platform. Greater integration with major technology platforms such as B2B, NFT services and access to custom backend code.
The decision fits with the Connect to Consumer (C2C) strategy. This invites brands to form strong bonds with consumers based on authenticity, loyalty and trust.
“At Shopify, we believe in the ‘endless play’ that is constantly pushing the boundaries of what is possible for entrepreneurs. We work hard to solve the complex problems traders face today as we envision new ways to grow their business. “At Shopify releases, we share our big bets and the latest commerce innovations so that those who are ambitious enough to try their business can start their rise as quickly as possible. Tobi Lütke, Founder and CEO of Shopify.
All the services Shopify has to offer this year
Point of Sale helps sellers sell to customers where they are, in person, online and anywhere in between.
Hydrogen and Oxygen
These features help merchants of all sizes build, build, and scale custom showcases.
B2B on Shopify
This is an offer that allows Shopify merchants to sell to other businesses on the same platform they use to sell directly to consumers.
That’s why B2B on Shopify offers a similar online store experience that consumers love. On the other hand, this experience is optimized for professional buyers, with tools that facilitate the purchase of products. For example, an enhanced payment functionality with the payment flexibility required for B2B. This is because traders must set customer specific prices at fixed rates.
This feature allows merchants to easily interact with buyers and sell in international markets.
Tokengated Commerce is a system where fans can trade their NFTs for special benefits. Like specials and early access product launches.
Twitter Sales Channel
A tool that allows merchants to showcase their products on their Twitter profiles and sell to their Twitter audience.
With Shopify’s new Twitter sales funnel, merchants can reach consumers directly from their Twitter profiles. They can create a seamless way to buy in today’s digital marketplace. Additionally, social commerce continues to offer growing opportunities for traders. In the first quarter of 2022, orders to Shopify merchants through partner integrations quadrupled year over year.
“The Twitter sales funnel makes it faster and easier to meet our customers wherever they are.” “Automatic sync will save us a lot of time, and the sales channel allows me to easily connect the two platforms we already use to sell products and engage with customers. Jessica Stevens, Senior Social Media Manager at Trixie Cosmetics.
Shopify on iPhone
Shopify leverages its partnership with Stripe to enable Shopify POS merchants to scale to offline commerce without additional hardware.
Local Inventory on Google
A system that automatically alerts nearby customers when a product is available in a store.
Shopify has developed a number of technologies to meet the growing interest of some retailers. That’s why Shopify functions allow developers to extend or replace Shopify’s backend logic with custom code.