Sporty or artistic, five new reasons to go to Florence


TOURISM – The city of Lys in Tuscany offers many treasures. We are reinventing this city museum by taking three steps to better embrace it in 2022.

By the water in Arno

With a loud Italian accent, Tommaso juggles between French and English, rowdy and overflowing energy. Political Science studies in his pocket, a postdoctoral scholar and a career as a consultant, he finally heard the call of the sirens of the sea and rivers. He founded Toscana Sup – Walk on Water in 2012 and Rowing standing up (all levels) in Arno. In two hours it offers another exploration of Florence, especially from the waves passing under the Ponte Vecchio and near the Uffizi Gallery. This dive into history could be longer: In 2020, Tommaso set up a six-hour tour still on the Arno, crossing the Chianti hills to reach the city. Departure is from the village of Il Girone, which is twenty minutes by bus from Florence. This year, Tommaso is going a little further with two or three-day excursions with overnight stays in a waterside tent or B&B.

Toscana Sup – Walking on Water, Two hours in Standing Rowing at €49 per person; from €129 per person for six hours and €300 per person for two days (including transfer, guide, snacks, insurance). Private tour is possible. A lot. +39 333 44 68 648.

Everyone at the factory!

This tobacco factory, which was closed in 2001 after more than 70 years of operation, has left its place to a factory for creative people of all kinds. Giovanni Andrea Rocchi

A few stops by bus from the city center, Texting Tabacchi leaves tobacco leaves far behind to write a new page of history. This tobacco factory, which was closed in 2001 after more than 70 years of operation, has left its place to a factory for creative people of all kinds. will open end of 2022 Factory brings together an avant-garde center of culture, fashion, arts and crafts. Meanwhile, many cultural events are already planned, from movie screenings to open-air concerts to recordings (open to everyone) at LoudLift, a music studio in the elevator! Not forgetting the new NAM – Not a Museum, which organizes exhibitions and performances…

Maniffatura Tabacchi is a hive of inspiration. In addition to permanent designer studios, the Polimoda fashion school, the Accademia di Belle Arti and, since 2020, the Crafts Institute of Excellence LVMH (EMI) have settled here. Designed between 1933 and 1940, this rationalist-style factory (some even speak of “fascist” lines) is said to have originated at the hands of architect Pier Luigi Nervi. It is currently the subject of one of the largest urban renewal projects in Italy, notably under the plans of the Sanaa agency (renewal of La Samaritaine and the Louvre-Lens Museum). Enriched with more than 1,000 trees to be planted, this development will be completed by 2026.

Texting Tabacchi, Via delle Cascine 35, 50 144 Florence. Prices vary according to activities.

Branded Paradise

Gucci Giardino 25, the new cafe and cocktail bar, is open all day and evening. Gucci / Photo press

A visibly growing city garden… Gucci Garden Based on an idea by Gucci’s Creative Director Alessandro Michele, it refers to an imaginary space populated by plants and animals. Exhibition in a 14th-century Florentine palace archetypes presents the sets and inspirations of the latest advertising campaigns run since the designer’s arrival at the famous fashion house. From butterflies to cuckoo clocks, from wigs to the dance floor, staging offers an immersive experience that leaves you hungry. Star restaurant on the ground floor Gucci Osteria by Massimo Bottura, led by chef Karime López. Sewing from the plate goes to the store, where you can find the Gucci wardrobe. And since February 2022, the “garden” has been enriched with a new cafe and cocktail bar. Gucci Giardino 25, open all day and evening. Located in another building on the square, the space wonderfully honors the spirit of the former tenant who was the florist. Generous bouquets welcome visitors. The menu, which is short and simple during lunch and evening hours, can be paired with a cocktail. Reservation is recommended on weekends.

Gucci Garden, entry starts from 12€. Piazza della Signoria 10, 50122 Florence.

Gucci Osteria by Massimo Bottura, main course starts from 25€. Piazza Della Signoria 10, 50 122 Florence. A lot. : +39 055 7592 7038.

Gucci Giardino 25, main course starts from 13€, cocktail starts from 16€. Piazza della Signoria, 37r, 50122 Florence. A lot. +39 055 7592 7012.

artistic diving

Collezione Roberto Casamonti is a nice escape from the often crowded museums… Collezione Roberto Casamonti / Photo press

In Florence, art is on the corner, front or back of every street. As both sometimes Collezione Roberto Casamonti The delightful 16th-century Palazzo Bartolini is located in Salimbeni. Roberto Casamonti, the founder of the Tornabuoni Art Gallery (available in Florence, Milan, Forte dei Marmi, Paris and Crans Montana), has been sharing his private art collection with the public since 2018, which he created over nearly 40 years from the 1960s. until today. The biggest names stand shoulder to shoulder there: Pierre Alechinsky, Marc Chagall, Christo, Anish Kapoor, Sol Lewitt, Giorgio Morandi, Robert Rauschenberg… A nice escape from the often crowded museums…

Collezione Roberto Casamonti, admission €10. Palazzo Bartolini Salimbeni, Piazza Santa Trinita1, 50123 Florence. A lot. : +39 055 602030.

art apart

The place comes from the former Florence prison of Murates, in a project by Renzo Piano. Le Murate / Photo press

In the Santa Croce district, you have to strain your ears to hear the whispers of the complex’s walls. Murat. In the 16th century, this was one of the most important monasteries in Florence. It ceased operations in 1808 and was converted into a prison forty years later. From one isolation to the next… The prison was finally transferred out of town in 1983, leaving the original buildings empty. The municipality then decided to give them a social and cultural character. Thus, according to a preliminary study by Renzo Piano, Le Murate is reborn and MAD (Murate Art District) opens in 2014. Exhibitions, concerts, discussions… There is always something going on here. We’ve almost forgotten now. A tasty step aside – it’s free. Valeria Mulessa’s permanent work, a solid installation, reflects the spirit of the space in the former prison.

MAD (Murate Arts District), Free admission. Piazza delle Murate, 50122 Florence. A lot. : +39 055 247 6873.