Steadfast Nutrition Iron Women campaign highlights anemia, women’s health and ‘quiet revolutionaries in Indian sports’ – Reuters


Ahead of International Women’s Day, renowned sports nutrition and wellness brand Steadfast Nutrition launched a first-of-its-kind initiative to shine a light on the overlooked issue of women’s health and female athletes that is quietly revolutionizing Indian sports.

Aptly titled ‘Celebrating Iron Women’, the campaign culminated in a high-profile event in Noida on March 5.

Leading female athletes from football, powerlifting, bodybuilding and cycling discussed “the challenges female athletes face and the way forward”. These include Indian women’s soccer team defender Dalima Chhibber, pioneering Indian bodybuilder Dr. Rita Jairath, physical athlete and this year’s reigning bodybuilding champion Surbhi Jaiswar, and Professor of anatomy and physical athlete Dr. There was Mridula Saikia.

Patriarchy in Indian sports, the salary gap between male and female athletes, and solutions to increase the popularity of Indian sports were some of the topics discussed in the discussion.

“Steadfast strongly believes in the extraordinary power of women,” said Aman Puri, Founder of Steadfast Nutrition. Iron Women is not a special category of celebrities, but all women who endure life’s challenges with endurance and become pioneers thanks to their extraordinary spirits. We are happy to be able to highlight these sports revolutionaries who have left their mark in their fields through our campaign. While there are many poster children in Indian sport such as Sania Mirza, Mithali Raj, PV Sindhu and Saina Nehwal, today we have managed to shine a light on the contribution of Iron Women, who have quietly crossed barriers without making the headlines in football, bodybuilding, weightlifting. . and cycling challenges gender stereotypes. “Steadfast is honored and proud to accompany these athletes throughout their sporting journeys.”

Other highlights of the event included a lecture by nutritionists on the basic nutritional needs of women, the steps to achieve a flawless plan for women’s health, the problem of iron deficiency anemia, which is particularly prevalent among the majority of the Indian population, and other important topics. cheeky way. The brand has also launched a supplement that aims to bridge the gap between the availability of quality iron supplements and the nutritional needs of Indian women.

Aman also pointed out that the current discourse on women does not emphasize women’s health and that vitamin and mineral deficiencies pose a significant burden not only on women but also on societies in terms of both health costs and economic productivity. He also talked about the steps his company has taken to overcome this challenge.

Aman Puri says, “An often overlooked factor in the journey towards women’s empowerment is women’s health. Through our campaign, we have succeeded in educating large numbers of people about the need to include the right nutrients and supplements in a woman’s diet. The problem of anemia is more serious than it seems, especially among vegetarian women. 51% of women of reproductive age in India are anemic. With the launch of Steadfast Iron, we want to address these common health issues among women. Vitamin C has been added to the supplement to increase iron absorption. It also contains B vitamins to combat fatigue, a common symptom of anemia.

At the roundtable, most athletes acknowledged that they encountered patriarchy during their athletic journey. Dr. From veteran athletes like Rita Jairath to Generation X stars like Dalima Chhibber, they have all demonstrated that Indian society still has a long way to go in creating a gender-equal society.

“When I started this journey, it was considered blasphemy for a woman to be interested in bodybuilding. I didn’t get any support from anyone. Muscular women were a laughing stock. I was asked to dress a certain way to assess an event,” said Rita Jairath.

“Every time I went on the football field, I had to prove that women could play. I grew up playing with men. There were no tournaments for women,” said Dalima Chhibber.

Many solutions have emerged from the debate over how traditionally male-dominated Indian sports like football can increase their viewers. Many suggested that women should “fight their own battle” and have the hope and positivity to make things happen in their own way. They also recommended more female game releases.

Dalima said: “Female athletes and football players should be given more recognition and opportunity. The higher the number of matches, the more positive the results.

There was a consensus among all participants that the issue of the gender pay gap in sport needed to be addressed urgently.

“Of course there are huge pay gaps between male and female athletes. Because we all live in a patriarchal society.

The discussion ended on a promising note, with all participants agreeing that a change in attitude towards women in Indian sports has begun. Most would agree that family support is crucial to a woman’s success.

Rising bikini bodybuilding star Shreya Das wrote on a positive note that the inclusion of women in protein brands indicates that things are changing.

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