The final frontier of airless pots Envers Glas

airless market

In recent years, the market has seen a strong growth in demand for airless products: technological and high-quality packaging that offers several advantages. In fact, it helps to prevent oxidation, extends the life of the product, prevents contamination by external factors and guarantees precise dosing. This demand mainly comes from the cosmetics sector, which covers approximately 90% of the market, followed by the pharmaceutical and food sectors.

The reasons for the explosion in this type of packaging are many. On the one hand, demand for skin care brands that want to offer their consumers maximum safety and protect their formulas from the risk of contamination, and on the other hand, for new independent brands with an ecological character are increasing. for packaging made with durable and detachable materials.

Research & Markets estimates that the airless market, worth around €3.2 billion today, should exceed 7 billion by 2027, with an average annual growth of 5.7%.

Airless is particularly requested by the skincare world to protect formulas, but also because of increasingly restrictive cosmetic legislation in terms of preservatives. How is it possible, without adding other preservatives, to not only guarantee the same duration of the product, but also ensure the maximum integrity of the formula? Choosing a stuffy!

From the first inverted glass to the new inverted glass

Lumson is one of the largest international players in the airless market. Thanks to its ability to combine technology with design and innovation, this company has succeeded in establishing itself in the market and attracting brands from all over the world.

Launched in 2018, the first Envers is a perfect example of its philosophy. Elegant and functional, it gave new meaning to the ‘classic’ flower pot design. While the “on-off” system opens the doors of an innovative cosmetic gesture, the special aesthetics, considering the relationship of the jar with the dosage system, combined perfectly with the airless system technology (Touchless) and the pocket inside the pot. thus guaranteeing the immunity of the product.

This is why Envers has become a symbolic packaging.

Envers glas: the safety of stuffiness, the value of glass

The year 2022 sees the opening of a new page in Lumson pocket stuffy history with the launch of ENVERS GLAS, which combines all the features of the ‘classic’ Envers with the preciousness of glass.

The sophisticated and contemporary design is enhanced by the use of glass, a noble and precious material. The basic and simple lines of Envers Glas are a statement of intent: the result of a delicate cosmetic packaging design that is synonymous with luxury and aesthetic research. Thanks to the perfect fusion between technology, elegance, functionality and safety, Envers Glas represents a unique packaging with a unique style.

Perfect for meeting the consumption needs of women who prefer products in a jar for their beauty ritual, Envers Glas is easy to use and guarantees the perishability of the formula and a high rate of product return. It can be personalized using a wide variety of effects and embellishments (screen printing, hot stamping, metallization, interior painting, etc.), but best of all, first airless pan pocket to combine plastic with glass. emblem positive luxuryEnvers Glas, like all Lumson airless, has been designed with a conscious ecological approach: when the product is finished, the glass and plastic components can be separated and routed through the correct recycling chain.

A choice that also responds perfectly to market trends. The most used format in the facial segment is actually 50 ml and glass jars represent around 50% of the jar market. The number of units produced in 2019 exceeded 226 million. It is a business that is targeted to grow further with an increase of 13% in the coming years.