These luxury brands honor French speakers

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Lous and The Yakuza for Louis Vuitton, Stephane Bak for Loewe… Here are the French-speaking artists who have graced luxury homes.

Photo credit: Left/Per Nørgaard/LOEWE – Right/Louis Vuitton

Big luxury homes like Louis once again this year vuitton, Balenciaga and even Dior do not hesitate to address French-speaking personalities from fields as diverse as sports, music or cinema. This multitude of partnerships, rooted in the age of time, gives life to large-scale campaigns featured in Fashion Week shows and even the occasional collaborative collections. That was the case for singer Aya Nakumara, who recently teamed up with Balenciaga for a special product. Recently, faces that are very familiar to us have been the headlines on the Instagram and Youtube accounts of some luxury brands. Here’s an overview of these French speakers who are currently adored by luxury.


Stephane Bak for Loewe

Showcasing surreal dresses at the last Paris Fashion Week, Spanish house Loewe has chosen to include young French actor Stéphane Bak in its new spring-summer 2022 campaign. “EYE/LOEWE/NATURE”. A few days ago, the brand posted a mini-video on its Instagram account of the actor walking around his new collection behind a vibrant pink background. But much earlier in 2020 than the former comedian who appeared in Wes Anderson’s final film a few months ago, “French Post”was announced as the new face of the label, led by designer Jonathan Anderson.


Aya Nakamura replaces Balenciaga

Aya Nakamura and Balenciaga pushed their friendship towards cooperation. As a matter of fact, the successful singer, who has been spotted on the front lines of the last two Balenciaga shows, recently revealed a new title with Damso, announced a special product a few days ago in collaboration with the Demna-led company. In the program: A bag signed by Aya, a hoodie as well as t-shirts reminiscent of concert products. The duo also released a playlist of 42 tracks selected by Aya Nakamura and available on Apple Music.


Laylow for Paco Rabanne

On the occasion of Laylow’s two concerts in Paris at the Accor Hotel Arena last March, Paco Rabanne made a chain vest specifically for the rapper, which required around 75 hours of work in the ateliers of his Spanish fashion house. His signature piece featured an assembly of 3,500 pellets and 7,000 loops and was designed in keeping with the neo-futuristic vision of the successful rapper from Toulouse.


Lous and Yakuza for Louis Vuitton

During recent Paris Fashion Week, Lous and The Yakuza walked the floor of Louis Vuitton’s fall-winter 2022 fashion show. Close to the luxury home and artistic director Nicolas Ghesquière, the Belgian singer and model also closed her last autumn-winter 2022 fashion show in Paris after a campaign in which she appeared with a pair of LV glasses on her nose in May 2021. Vuitton unveils its new boots “Moonlight” At the feet of Lous and Yakuza with an ultra-chic campaign.


Kylian Mbappé, OrelSan, Ysaora Thibus and Mélanie de Jesus dos Santos for Dior

Photo credit: Brett Lloyd for Dior

Last September, Dior and PSG signed an exclusive two-year partnership in which Kim Jones, the artistic director of the men’s collections, will design unique outfits for the capital’s club’s players. A few weeks after this announcement, the French fashion house formalized the appointment of Kylian Mbappé as the face of the perfume Sauvage, shaped by longtime actor Johnny Depp. As part of this partnership, the PSG striker will also represent the men’s collections of Kim Jones, as well as the house’s perfume division. The first images of the Sauvage perfume campaign and a mini-video were recently posted on Dior’s Instagram account.

At the same time, the luxury home of the LVMH group invited two French women, French gymnast Mélanie de Jesus dos Santos and fencer Ysaora Thibus, to glorify the new Dior Vibe collection imagined by Maria, the artistic director of women’s collections. Grazia Chiuri’s photo. The two islanders were honored along with Paralympic champion Veronica Yoko Plebani and Chinese speed skater Zhang Hong.

Photo credit: Markus Pritzi for Dior

Last February, OrelSan formalized its partnership with Dior by appearing in various outfits from the brand during its concert in Caen. The luxury home will indeed dress the rapper throughout his 2022 tour. As part of this collaboration, the Norman rapper will wear a blue jumpsuit embellished with a 3D effect star pattern, Dior oblique, matched with all black leather Dior Explorer boots. Announcement after a video where OrelSan went to discover the next outfits in the brand’s workshops.

Last June, Chanel chose Belgian singer Angèle as the face of a complete collection for the first time.

14 April 2022