Women’s leadership: women’s undeniable contribution to the business world


It’s no secret that women are underrepresented in decision-making positions globally. In Canada, although almost half of the workforce is women, only a quarter of executive positions and one-fifth of board seats are held by women. But a lot of research shows this: Companies (literally!) win by appointing women to management teams. The presence of women in leadership positions helps increase a company’s profitability, according to an analysis of 21,980 companies from 91 different countries.

We discussed the contribution of women to the labor market with five professionals who have made a name for themselves in the communication, marketing and production sectors. Here’s what emerged from our discussions with supporting evidence.

Dafina Savic
dafina savic

An arm for change
Women offer different perspectives and approaches than their male counterparts. They spark new ideas and encourage innovation by disrupting the status quo.

For Dafina Savicco-founder of the agency uenaEach person brings something unique to the company based on their experience and skills. This diversity of behavior and thinking is due to a number of factors, including gender, but we must be careful not to limit ourselves to it. In fact, it’s the mix that really does things.

“If women’s leadership is increasingly impacting the business world, it’s because women finally have access to positions and the tools to do so. The presence of women has disrupted environments that were, and sometimes remain, homogeneous. The presence of women made it possible to analyze events differently, generate more ideas and bring about innovative changes. The same logic applies to people from different backgrounds.”

The entrepreneur gives the principle of work-family balance as an example to support his words. “This is an issue that has existed for years, but was not seen as a major concern as it was felt to affect women who were far less in the workplace at the time. The presence of women today has led to a better understanding of the realities and needs of work-family balance and a better job for all. It has made possible the adoption of management practices that promote family balance.”

Genevieve Cabana-Proulx
Genevieve Cabana-Proulx

mutual aid and solidarity
At all levels of management, women support their employees more regularly and encourage greater diversity within their teams.

Genevieve Cabana-Proulxhead SOMAdoes not have the usual profile of a production house administrator. Starting out as a receptionist at the lodge, she learned the tricks of the trade thanks to the generosity of her mentor and founder. SOMA, jacinthe arsenault.

“I don’t think I would be where I am today if I didn’t have a wife like me. hyacinth as patronage. He never saw the competition in me; repeatedly seen. Before handing me the torch, he passed on all his knowledge to me as if I were the heir to a family business. I think we can go further by helping each other in this way.

In an environment as competitive as manufacturing, the spirit of collaboration has not always been viewed positively, according to the business manager.

“When I started 15 years ago, I was going to call briefs and I found myself in the elevator with men who never spoke to me. Everything was done in secret. Today, I don’t mind eating with the competition. I think women brought this aspect of openness there. Healthy and respectful competition is possible!”

France Aimy Tremblay
France-Aimy Tremblay

A model of endurance for the next generation
More women in boardrooms means more women in leadership positions and more girls and young women inspired by all the opportunities available to them.

Between 1972 and 2018, the number of women-owned businesses in the United States increased from 402,000 to over 13 million. in 2013, France-Aimy Tremblay trended when he co-founded Romeo and Son with his partner, Martin Henry. At that time, he was only 25 years old.

“I have a truly unusual background. I did my pure sciences at Cégep, then I was accepted to a PhD in chiropractic at Trois-Rivières. It really wasn’t for me. One day I gave away all my books and moved to Montreal on a whim. I was introduced to production by working in bars and meeting many people from the world of music and film. It was tough, I had to be very resilient to get here.

In the last years of the pandemic, various studies have shown that women are particularly resilient in difficult situations, especially in times of crisis.

“Never a problem for me. I’m still in resolution mode. Since I learned my job on the job, I have the chameleon-like ability to adapt and compromise in any situation. I am ready to surround and educate the next generation as long as they have the right attitude and determination to help us move forward.”

Genevieve Tardive
Genevieve Tardive

emotional intelligence
Traditionally, society encourages little girls to empathize, use the right words to express their feelings, and develop deep and intimate relationships. Them precision Ability or personal skills are used more by female leaders than by male leaders.

host and sports columnist Genevieve Tardive She often found the opportunity to observe the difference created by women in an industry dominated by men.

“I think we’re looking for a little more emotion. I’ve noticed that I use my sensitivity and empathy more to run projects or ask questions. Because we talk about sports differently, we allow people to explore athletes from another angle.

Since you started the show Sport, period! with his friend and former olympic diver rose line, Genevieve he also points out that having a few women around the table often leads to greater transparency.

Sport, period!is a 100% feminine project. We wanted to break out of the mold by surrounding ourselves with only women, both behind and in front of the camera. It allows us to work differently. We are more confident, we think our opinion is more important, and I think the interviewees feel good about discussing more sensitive issues with us.”

Annie Larouche
Annie Larouche

Seeking harmony
Women’s participation in the establishment of peace agreements increases their chances of lasting more than two years by 20% and their chances of lasting fifteen years by 35%.

Let’s transfer this data to the business world as we know it, and in a way it summarizes the business world’s approach.Annie LaroucheVice President of OperationsMontreal Alliance. With over 30 years of experience, mom She’s a big name in the Quebec sports world, but she’s also one of the only women to have a prominent place for herself.

In 2018-2019, only 23% of the industry’s board seats and 19% of chairmanship positions were held by women.

“The truth is, men had to open doors for me. Men had to believe in me, and I’ve always understood that. It’s important to take our place, but we must do it the right way, precisely by inciting reflection that breaks stereotypes and promotes inclusion.”

In 2018, the former director of the community component and head coach of the cheerleaders montreal alouettes decided to add a handful of men to his high-flying team. As well as helping to diversify the group, the initiative, which surprised many, made it possible to redefine the public’s image of these female athletes, including the management. More recently, it has also brought in its male colleagues. Canadian Elite Basketball League to consider the needs and wishes of the fans in their overall strategy.

“As women, I think we are used to being demanded from all sides, from all sides. Traditionally, we are asked to take on a variety of roles, so we quickly learn the importance of flexibility and synergy. Our background means we may be more inclined to consider several perspectives, bring people together around our decisions, and explain our actions. Not everyone will always agree, but they will understand. I think we have achieved a more harmonious climate by telling the truth of the matter.”

A growing influence
Fortunately, many talented women around the world, including in Quebec, continue to demonstrate the importance of female leadership and equality in the workplace. Think only of leaders Sophie Brochure (Head ofhydro-Quebec), Isabelle Hudon (administrator and Canadian ambassador to France) or valerian plant (Mayor of Montreal) trust that things are moving in the right direction.